Not sponsored
“If you're looking to build out a direct rental website… this is the team for you.”
Direct Booking Websites For Car Rental Operators
Own your bookings. Stop paying marketplace commissions.
Accept online reservations, collect payments, manage your fleet, and let customers book directly from your own website — without relying entirely on Turo or Facebook Marketplace.
- Built specifically for Wheelbase operators
- Designed for independent rental companies, not marketplaces
- No forced monthly lock-in — you own the site
Illustration of a rental booking website showing a fleet listing, a selected vehicle, and a booking confirmation on a phone.
Trusted by Independent Rental Businesses Across the United States
DirectRentalWebsites is a division of SetupMyBusiness. We build websites, direct-booking systems, and SEO for independent car rental operators, Turo hosts, and rental fleets — real online booking, real fleet management, real ownership.
15+Rental Websites Built
200+Vehicles Migrated
99.5%Website Uptime
100%Client Ownership
The Math
Every marketplace booking pays a toll. Direct bookings don’t.
A cut of every transaction feels small booking to booking. Across a full fleet, over a full year, it adds up to real money that never had to leave the business.
Marketplace Booking
− Marketplace CommissionYour Direct Booking Site
$0 Commission — You Keep It AllWhat’s Included With Every Website
No add-on packages required to get a real, working site.
This is the actual scope of every build — not a starting tier with the real features behind a paywall.
Custom WordPress Website
Fully custom design built around your fleet and brand — not a template with your logo dropped in.
Wheelbase Pro Integration
Booking, availability, and payments handled through Wheelbase Pro, embedded directly into your site.
Individual Vehicle Listing Pages
Photos, pricing, specs, and a clear booking call-to-action for every vehicle in your fleet.
On-Page SEO Foundation
Page titles, meta descriptions, heading hierarchy, clean URLs, alt text, and internal linking.
Fast, Mobile-Optimized Build
Compressed images, clean code, and fast load times — built and tested across desktop, tablet, and mobile from the start.
Contact & Booking Inquiry Forms
Lead capture built into the layout, with instant email notification the moment someone reaches out.
Rent-to-Own Page
A self-service system to list vehicles for rent-to-own yourself — a way to move aging cars out of the fleet at a fair price without relying on us.
Admin Access & Post-Launch Support
Full WordPress admin access to manage content yourself, plus an included post-launch support period — 7 days on Launch, 14 days on Grow, priority support on Custom.
Testing, QA & Launch
Every booking path, form, and page tested across devices, then deployed to your domain with a final QA pass before going live.
Pricing
Three packages, priced up front.
No “contact us for pricing.” Pick the package that matches your fleet today — every one includes Wheelbase Pro integration, analytics, and tracking.
01 — The Case For Direct Booking
Marketplaces built your audience. They didn’t build your business.
Turo and similar platforms are genuinely good at putting your fleet in front of people already looking to rent. That’s real distribution — nobody’s suggesting you walk away from it. But every booking that runs entirely through a marketplace stays a marketplace relationship. The renter’s contact details, their booking history, whether they come back next time — that belongs to the platform, not to you.
A direct booking website doesn’t replace what’s already working. It gives the other half of your business — direct and repeat customers — somewhere to land.
- Own the customer relationship
- Keep more of every booking
- Build a brand that outlasts any single platform
- Create a business asset with real resale value
- Reduce how much revenue depends on someone else's algorithm
02 — How A Booking Happens
Four steps. Your website runs three of them.
The fourth runs on infrastructure built specifically for rental transactions — which is exactly why we don’t try to rebuild it ourselves.
Someone finds your site
Search, referral, social, your own marketing — no marketplace listing required to get discovered.
They browse and choose a vehicle
Real inventory, real availability, your pricing — not a results page with three competitors sitting next to you.
Your website stays the front door
Every visitor still sees your brand, your pricing, your fleet. The booking engine works quietly behind it.
Why Operators Choose Us
Not a generalist agency that also does websites.
01
We only work with rental businesses — not restaurants, not gyms, not everyone
02
We understand fleet operations, not just web design
03
We migrate your existing listings and content
04
We handle hosting, or hand you the keys — your call
05
We build SEO fundamentals into every site by default
06
We're available for ongoing support after launch
03 — Who This Is For
Built for operators, not everyone with a car to rent
We’d rather tell you now than after a deposit’s changed hands. This is meant as an honest read, not a sales pitch.
Good fit
- Running two or more vehicles today
- Have repeat customers already, or are ready to build toward them
- Want direct bookings alongside Turo and other marketplaces — not instead of them
- Treat the rental business as a brand worth investing in
- Planning to scale past where you are right now
Not a fit yet
- Still testing whether car rental is the right business for you
- Running one vehicle with no plans to add more soon
- Not ready to invest in infrastructure you own yet
- Still validating demand in your market
04 — Our Process
From kickoff to your first direct booking
Nine steps, in order, typically wrapped up in 3–5 weeks depending on scope and how quickly we get what we need from you.
01
Discovery & Planning
02
Branding & Design
03
Website Development
04
Vehicle Listings
05
Wheelbase Pro Integration
06
SEO Foundation
07
Testing & QA
08
Website Launch
09
Post-Launch Support
05 — Ownership, Explained
You own everything. Full stop.
No platform lock-in. No forced subscription just to keep your own website online. When the project is handed off, here’s exactly what’s yours:
- Your domain
- Your website and every source file
- Your database
- Your hosting account
- Your content, copy, and images
- Your own Wheelbase Pro account
Direct bookings integrate with your own Wheelbase Pro account. You always own and control it.
Built to be genuinely yours — not something you lease back from us every month.
06 — Proof
Built for operators like Lone Star Loaners
VehicleStatusDates
2023 Ford ExplorerBookedJul 18–22
2022 Tesla Model 3Available—
2021 Honda CivicBookedJul 19–25
Case Study
Lone Star Loaners — Dallas, TX
Affordable weekly rentals for everyday drivers, a dedicated lane for gig-work and rideshare drivers, and rent-to-own options for renters looking to build toward ownership.
8,000+Trips completed, per Lone Star Loaners' own published figures
Economy Cars, Sedans, SUVsVehicle categories offered
24/7Support coverage advertised to renters
Featured Client Experience
Trusted by businesses building beyond the marketplace
DirectRentalWebsites is a division of SetupMyBusiness. Aubrey is a long-term SetupMyBusiness client, including for her rental company.
07 — Questions
Common questions
Your logo and brand colors, photos and details for each vehicle, and access to your domain and Wheelbase Pro account. If something's missing, we'll tell you exactly what and help you get it.
Yes. This isn't a replacement for Turo or any marketplace you're already on — it's a direct channel that runs alongside it.
Typically 3–5 weeks from kickoff, depending on scope — fleet size, integrations, and how much content and photography you have ready going in. Delays on our end are rare; the biggest factor is usually how quickly we get your logo, brand details, and vehicle content back.
Yes. The site is structured to handle inventory growth without a rebuild — that's part of the point.
Yes, optionally. Our managed WordPress hosting is $12.99/month or $84.99/year — or we set the site up on hosting in your own name and hand you the keys. Your call.
Wheelbase is our default recommendation for the booking engine behind these sites, and it's what we integrate with directly. If you're already on a different system, tell us — we'll give you an honest read on whether it's a good fit.
From The Knowledge Center
Guides for independent rental operators.
Starting a Rental Business
How to Start a Car Rental Business: The Basics
A practical, no-fluff overview of what actually comes first when starting a car rental business — structure, insurance, licensing, fleet sourcing, and where a website fits into the sequence.
ComparisonsBest Direct Booking Websites for Car Rental Hosts
A practical comparison of direct booking website options for car rental hosts — booking-site builders, self-managed WordPress, and a custom build with a dedicated booking engine — and what actually holds up as a fleet grows.
Let’s see if this is a fit.
A strategy call is free and runs about fifteen minutes. We’ll tell you honestly whether a direct booking site makes sense for your fleet right now.