Car Rental Website Development
Professional websites built for rental businesses.
Professional rental websites built around your brand, fleet, and booking workflow — with Wheelbase Pro integration, analytics, and tracking included.
Choose the package that matches your rental business today and gives you the right foundation for where you’re going next.
- Transparent starting prices — no “contact us for pricing”
- You own your website and domain
- No mandatory recurring DRW website fee
Illustration comparing the three website packages: Launch at $1,850, Grow at $2,450, and a custom rental platform from $3,250.
Packages
Three ways to build, priced up front.
Launch Rental Website
Typically 1–10 vehicles
Best for: Independent rental operators and smaller fleets.
A professional website foundation with custom design, fleet presentation, Wheelbase Pro integration, SEO setup, analytics, and the essential tools needed to establish your rental business online.
- Custom WordPress website
- Wheelbase Pro integration
- Fleet / vehicle pages
- Rent-to-Own option
- Foundational SEO
- Google + Bing search setup
- Analytics & tracking
- 1 SEO-optimized blog post
- 7 days post-launch support
Everything you need to establish a professional rental website without paying for advanced functionality you don't currently need.
Grow Rental Website
Typically 10–25 vehicles
Best for: Growing and established rental businesses.
A more powerful rental website with advanced fleet functionality, stronger SEO, analytics, conversion tracking, advanced Rent-to-Own functionality, additional content, and more support.
- Advanced WordPress website
- Wheelbase Pro integration
- Advanced fleet presentation
- Fleet search & filtering
- Advanced Rent-to-Own
- Advanced SEO
- Analytics & conversion tracking
- 3 SEO-optimized blog posts
- 14 days post-launch support
More functionality, visibility, tracking, and flexibility for rental businesses that are ready to grow.
Custom Rental Platform
Any fleet size with custom requirements
Best for: Established businesses with custom software requirements.
A fully custom rental platform built around your business requirements using modern technologies instead of WordPress.
- Custom Next.js / React platform
- No WordPress
- Wheelbase Pro integration
- Custom functionality & workflows
- Custom Rent-to-Own functionality
- Advanced SEO
- Analytics & tracking
- Custom integrations
- 4 SEO-optimized blog posts
- Priority post-launch support
Build the platform around your business instead of adapting your business to a standard website.
Booking integration is included — not an add-on.
Every package connects your website to your existing Wheelbase Pro booking system using supported methods, from the entry tier up. A rental website that can’t take a booking isn’t finished, so it isn’t priced as an extra.
- Included from $1,850
- Analytics & tracking in every package
- No mandatory monthly DRW fee
All prices are starting points. Final scope is confirmed before any work begins.
Choosing
Which package is right for me?
Launch $1,850
Typically 1–10 vehicles
Choose this if:
- You're launching or upgrading a smaller rental operation
- You need a professional website
- You want your fleet presented professionally
- You need Wheelbase Pro connected to your website
- You want basic analytics and conversion tracking
- You don't currently need extensive custom functionality
Grow $2,450
Typically 10–25 vehicles
Choose this if:
- Your rental business is already established or growing
- You have a growing fleet
- You need stronger fleet presentation
- You want additional landing pages
- SEO is a bigger priority
- You want analytics and conversion tracking
- You need advanced Rent-to-Own functionality
- You want more customization
- You want longer post-launch support
Custom $3,250+
Any fleet size with custom requirements
Choose this if:
- Your business needs functionality beyond WordPress
- You need custom workflows
- You need custom dashboards or business logic
- You need custom integrations
- You operate across multiple locations
- You need custom Rent-to-Own functionality
- You want a platform designed for future expansion
Compare
Compare packages.
| Feature | Launch | Grow | Custom |
|---|---|---|---|
| Starting Price | $1,850 | $2,450 | $3,250+ |
| Website | Custom WordPress | Advanced WordPress | Custom Next.js / React |
| Wheelbase Pro Integration | ✓ | ✓ | ✓ |
| Fleet Presentation | ✓ | Advanced | Custom |
| Rent-to-Own | Optional | Advanced | Custom |
| SEO | Foundational | Advanced | Advanced |
| Analytics & Tracking | ✓ | ✓ | ✓ |
| SEO Blog Posts | 1 | 3 | 4 |
| Post-Launch Support | 7 Days | 14 Days | Priority |
Every Package
What’s included with every package.
Wheelbase Pro Integration
Every package includes integration with your existing Wheelbase Pro rental management and booking system using supported methods.
Analytics & Tracking
Every package includes analytics and tracking setup appropriate to the selected package, so you can understand website activity and customer actions.
Responsive Design
Every website is designed for desktop, tablet, and mobile devices.
Search-Engine Setup
Every package includes the search-engine setup specified in the package scope.
Client Ownership
You retain ownership and control of your website and domain, subject to the project agreement.
No Mandatory DRW Lock-In
There are no mandatory recurring DRW website fees after the included support period.
Ownership
Your website. Your business. No lock-in.
We build your website for your business — not to keep you locked into ours. You retain ownership and control of your website and domain, subject to the project agreement. There are no mandatory monthly DRW website fees after your included support period. You can manage your website yourself, continue with your existing tools, or purchase additional support from DRW only when you need it.
- You own your website
- You control your domain
- No mandatory monthly DRW website fee
- No required long-term maintenance contract
- Admin access for WordPress projects
- Additional support is optional
- Third-party services remain your own accounts/costs where applicable
Billed Separately
What’s not included.
Unless explicitly included in the project agreement, the following are separate. They are kept out of the build price so you are never paying a markup on someone else’s recurring fee — and so each one stays in your own name.
- Domain registration / renewal
- Website hosting / cloud infrastructure
- Wheelbase Pro subscription or account fees
- Third-party software subscriptions
- Third-party API/service fees
- Paid advertising spend
- Professional photography
- Professional video production
- Stock media licensing where applicable
- Additional copywriting outside included content
- Additional SEO/content beyond package allowance
- Additional pages outside agreed scope
- Custom functionality outside agreed scope
- Ongoing SEO
- Ongoing maintenance after included support
- Future feature development
Additional services and functionality can be added to any package when required.
Add-Ons
Need more?
Additional services can be added based on your requirements.
- Additional SEO blog posts
- Additional website pages
- Location / service pages
- Local SEO
- Google Business Profile optimization
- Advanced Rent-to-Own
- Custom forms and workflows
- Additional integrations
- Multilingual functionality
- Website migration
- Existing website redesign
- Ongoing SEO & content
- Post-launch maintenance
- Custom development
How It Works
From package to launch.
Choose Your Package
Choose the package that fits your current business requirements.
We Build & Integrate
We design and develop the website, integrate the Wheelbase Pro booking experience, and configure the included SEO, analytics, and tracking setup.
Launch & Support
We test everything, launch the website, provide the included support period, and give you guidance on managing your website and booking workflow.
You Stay in Control
After the included support period, you can manage the website yourself or purchase additional support when you need it.
After Launch
Support after your included period is optional.
Every package includes a post-launch support period — 7 days on Launch, 14 days on Grow, and priority support on Custom per the project agreement. After that you can manage the website yourself, or choose a monthly support plan only if you want one.
Questions About Pricing
Straight answers, no fine print.
The build is a one-time project fee. There is no mandatory recurring DRW website fee after your included support period. Domain, hosting, and your Wheelbase Pro subscription are separate ongoing costs you hold directly, the same as with any website.
Yes. You retain ownership and control of your website and domain, subject to the project agreement. For WordPress packages you receive administrator access and can manage your content and vehicle listings yourself. For custom projects, ownership and access to the agreed deliverables transfer according to the project agreement.
You can manage the website yourself, continue with your existing tools, or purchase additional support from DRW only when you need it. You are not required to remain on a DRW maintenance plan.
No. Wheelbase Pro is your own account and subscription, billed directly by Wheelbase. Every package includes integration with your existing Wheelbase Pro system using supported methods, but the subscription itself is separate.
Custom projects are scoped individually. The $3,250 figure is a genuine starting point for custom development rather than a fixed package price, because the functionality, integrations, and workflows differ for every business.
Yes. Additional services and functionality can be added to any package when required — additional pages, more SEO content, local SEO, advanced Rent-to-Own, integrations, or ongoing support. Anything outside the agreed scope is quoted before work starts.
Get Started
Ready to build your rental website?
Tell us about your rental business, fleet, current website, and what you want to improve.
No obligation. Just a straight answer about which package fits.