Free Tool
What’s marketplace dependence actually costing you?
Enter your own numbers below, or start from a preset close to your fleet size. This runs entirely in your browser — nothing is saved or sent anywhere.
Your Numbers
Start from a preset, or enter your own below
Adjust commission to match your actual marketplace fee — this varies by platform.
How this is calculated
- Total annual revenue = fleet size × rentals per vehicle per month × avg. booking value × 12
- Revenue shifted = total annual revenue × (target direct % − current direct %)
- Fees avoided = revenue shifted × marketplace commission %
- Fees paid today = revenue currently running through marketplaces × commission %
Estimated Impact
These are estimates based on the numbers you enter — not a guarantee. Actual results depend on your market, fleet, and how consistently you drive traffic to your own site.
Why This Matters
The gap shows up after a renter already knows you.
Marketplace commission isn’t a one-time cost — it applies to every booking that runs through the platform, including the fifth booking from a renter who already knows your fleet and would happily book directly if you gave them somewhere to go. That’s the gap this calculator is built to estimate: not what marketplaces are worth for new-renter discovery, which is real, but what you’re leaving on the table once a renter already knows you. Our breakdown of marketplace fees versus direct booking economics walks through that math in more detail.
If you’re already active on Turo or a similar platform, the honest question isn’t whether to leave — it’s whether repeat and referred renters have anywhere to go besides another marketplace search. I’m Already on Turo, Do I Really Need a Website? covers that decision in more depth if you want the fuller picture before your consultation call.
Common Questions
Before you bring these numbers to a call.
It's a directional estimate built from the numbers you enter, not a guarantee. Actual results depend on your market, how much traffic you drive to your own site, and how consistently you shift bookings over time. Use it to see the shape of the opportunity, then bring your numbers to a free consultation to stress-test them against your specific fleet.
Commission structures vary by platform and by your program tier, so check your own payout statement for the actual rate rather than assuming a flat number. The calculator defaults to a common starting estimate — adjust it once you've confirmed your real rate and the results update instantly.
Any booking that comes through your own website instead of a marketplace listing — no per-transaction commission attached, whether the renter found you through search, a referral, or came back after a previous rental with you.
No. Most operators run both. This calculator assumes marketplace bookings continue for renters who find you there, and simply adds direct bookings on top for repeat customers, referrals, and traffic you generate yourself.
It depends on fleet size and how long you've been building a direct channel, which is why the presets above vary by fleet size. Newer operators often target 25–35% direct within the first year of adding a website; established fleets with a longer repeat-customer base can go higher. Your actual ceiling is worth discussing on a call, since it depends on your market.
Let’s turn this into a plan.
Bring these numbers to a free strategy call and we’ll give you an honest read on whether a direct booking website makes sense for your fleet.