DRW Managed Websites

Car rental websites built for rental operators.

We specialize in car rental businesses. We build, host, and manage a website configured around your fleet, booking platform, and market, with SEO, Google and Bing setup, and local search built in, so renters can find you and book you directly.

  • Built only for car rental businesses
  • Vehicle pages and supported booking integrations
  • Keyword research, SEO, Google and Bing setup
  • Managed hosting, SSL, backups, and maintenance

Plans from $99/month + $299 one-time setup

Plans

Choose your managed website plan.

Every plan has a one-time $299 setup fee, paid with your first payment. Running more than 20 vehicles? The Fleet plan is quoted for your fleet. All prices in USD. See everything the setup includes.

Starter

$99/month

+ $299 one-time setup

Due at signup
$398
Then
$99/month
  • Up to 3 vehicles
  • 1 update hour/month
  • Standard support

For hosts launching their first direct booking website.

Everything included

  • Professional, responsive rental website
  • Branded design from our managed templates
  • Vehicle listing pages
  • Booking inquiry form
  • Supported booking platform integration
  • Custom domain connection
  • Managed hosting, SSL, and backups
  • Security and technical maintenance
  • Keyword research, on-page and technical SEO
  • Sitemap, robots.txt, and core schema
  • Google Search Console, Bing, and GA4 setup
  • Basic local SEO and AI search readiness
  • 1 hour of minor updates a month
  • Standard support
Choose Starter, monthly billing, $398 due today (opens secure Stripe checkout)

Premium

$199/month

+ $299 one-time setup

Due at signup
$498
Then
$199/month
  • Up to 20 vehicles
  • 5 update hours/month
  • Priority support

For established fleets that want advanced customization.

Everything included

  • Professional, responsive rental website
  • Branded design from our managed templates
  • Vehicle listing pages
  • Booking inquiry form
  • Supported booking platform integration
  • Custom domain connection
  • Managed hosting, SSL, and backups
  • Security and technical maintenance
  • Keyword research, on-page and technical SEO
  • Sitemap, robots.txt, and core schema
  • Google Search Console, Bing, and GA4 setup
  • Basic local SEO and AI search readiness
  • Enhanced website customization
  • Expanded keyword research and local SEO
  • Extended schema and fleet SEO
  • Google Tag Manager and conversion tracking
  • Advanced customization within the managed platform
  • In-depth keyword and competitor research
  • Custom location landing pages
  • Advanced structured data and conversion tracking
  • Extended AI search optimization
  • 5 hours of minor updates a month
  • Priority support
Choose Premium, monthly billing, $498 due today (opens secure Stripe checkout)

21+ vehicles

Fleet

Custom quote

Setup and monthly fee quoted for your fleet

  • 21+ vehicles
  • Multi-location ready
  • Priority support

For larger fleets and multi-location operators.

What's included

  • Everything in Premium
  • Pricing based on fleet size and locations
  • Location pages for the areas you serve, scoped in your quote
  • Update hours and support agreed in your quote
  • Priority support
Get a Fleet Quote

Secure checkout by Stripe. Your first payment includes the one-time $299 setup fee; after that you're billed the plan price each month until you cancel. By subscribing you agree to the Managed Websites terms.

Compare the plans

 StarterGrowthPremium
Plan
VehiclesUp to 3Up to 10Up to 20
Minor update hours a month135
SupportStandardPriorityPriority
Website
Design and customizationBranded managed templateEnhanced customizationAdvanced customization within the platform
Hosting, SSL, backups, maintenanceIncludedIncludedIncluded
Booking platform integrationSupported platformsSupported platformsSupported platforms
SEO
Keyword researchCore keyword set for your marketExpanded, incl. vehicle and location keywordsIn-depth keyword and competitor research
On-page and technical SEOCore on-page and technical SEOMore detailed on every pageAdvanced SEO architecture
Sitemap, robots.txt, canonical tagsIncludedIncludedIncluded
Schema markupCore business schemaExtended schemaAdvanced structured data
Local SEOYour main service areaExpanded, with location pages agreed at setupCustom location landing pages
Fleet and vehicle SEOVehicle page basicsMore advanced fleet SEOAdvanced fleet and vehicle SEO
Search & analytics
Google Search Console and Bing Webmaster ToolsIncludedIncludedIncluded
Google Analytics 4IncludedIncludedIncluded
Google Tag Manager and conversion trackingCore click trackingIncludedAdvanced conversion tracking
AI search readinessBasicBasicExtended
Performance optimizationCoreExpandedAdvanced technical optimization

Scroll sideways to compare all three plans.

Plan terms

  • Unused update hours don't roll over
  • Additional development, new functionality, and custom integrations are quoted separately
  • Booking software subscriptions, payment processing fees, and domain registration are paid by you
  • Insurance, CRM, and other software subscriptions are separate
  • No minimum term: cancel with 30 days' written notice
What counts as a minor update?

Included:

  • Updating vehicle descriptions
  • Replacing existing vehicle images
  • Updating business contact information
  • Updating text and existing website content
  • Small changes to existing sections

Not included (quoted separately):

  • New custom functionality
  • Major redesigns
  • New integrations
  • Complex custom development
  • Rebuilding the website
  • Large amounts of new content

Two Ways To Get Your Website

Monthly plan or one-time build?

Both connect to Wheelbase Pro or HQ Rental Software and include vehicle pages, SEO setup, and analytics. The difference is how you pay and who runs the site.

Monthly plan

You’re viewing this

Managed Website

From $99/month

+ $299 one-time setup, billed monthly. Larger fleets get a quote.

Choose this if:

  • You want a low upfront cost
  • You'd rather we host, update, and maintain it
  • Your fleet is up to 20 vehicles (larger fleets get a Fleet quote)
  • You want to launch fast, typically 7–14 business days once content is ready
  • A customized managed design is enough for now

One-time build

Custom Website

From $1,850 one-time

One-time project fee. Hosting and support plans are optional.

Choose this if:

  • You want to own the website outright after final payment
  • You want a bespoke design built around your brand
  • You need custom features, workflows, or integrations
  • You'd rather pay once than pay monthly
  • Your fleet is larger or growing quickly

Still deciding? Read our managed vs custom website guide, or tell us about your fleet and we’ll recommend one.

Direct booking savings

Save up to $3,120 per vehicle annually

Every booking that comes through your own website instead of a marketplace keeps the commission in your business. Run your own fleet's numbers in under a minute.

Calculate Your Potential Savings
How one vehicle adds up
20 rentals a month at $65Annual rental revenue
$15,600
Marketplace commissionAt 20% of every booking
−$3,120

Kept when every booking is direct+$3,120/yr

Estimated annual savings vary based on rental revenue, booking volume, and marketplace commission rates. Actual savings depend on bookings that would otherwise have paid marketplace fees, and your booking software and payment processing still have their own costs.

One-Time Setup

Everything in your $299 setup.

The one-time $299 setup covers the ten areas below on every plan; select one to see the details further down the page. Your plan sets the depth: Growth and Premium go further on keyword research, schema, local SEO, and tracking.

  1. Website Design & BrandingAn industry-specific rental website configured around your brand, fleet, and customers.
  2. Domain & HostingYour domain connected, secured, and served from managed hosting.
  3. Vehicle InventoryYour fleet presented properly, with a page for every vehicle.
  4. Booking System IntegrationYour supported booking platform connected to your pages and tested end to end.
  5. SEO & Keyword ResearchKeyword research, on-page and technical SEO, and schema, set up for your market.
  6. Google, Bing & AnalyticsSearch Console, Bing Webmaster Tools, and GA4 set up, with the clicks that matter tracked.
  7. Local SEOYour website configured around the market you actually serve.
  8. AI Search & Answer EnginesClear, structured, crawlable content that AI assistants and answer engines can read.
  9. Performance, Security & AccessibilityA fast, secure, accessible site, checked before launch.
  10. Testing & LaunchEverything tested, verified, and launched, with one revision round included.

J. Testing & Launch

  • Cross-browser, mobile, and desktop testing
  • Navigation, form, and booking flow testing
  • Payment testing where applicable
  • DNS, SSL, and redirect verification
  • Sitemap and robots.txt verification
  • Google Search Console and Bing Webmaster verification
  • Analytics event testing
  • Basic security checks and production deployment
  • One initial revision round
  • Handover instructions

The setup fee covers the work above once. Ongoing SEO, extra pages, and new features beyond your plan are optional services, quoted before any work starts.

Why DRW

More than a rental website. A complete online presence built around your business.

We specialize in car rental businesses

We aren't a generic web agency. We work with rental operators and understand how a rental business actually runs.

  • Fleet structures and vehicle inventory
  • Booking, availability, and calendar sync
  • Rental pricing, payments, and policies
  • Local rental markets and direct bookings

Every website is configured for you

Managed templates are the foundation; the website is built around your business, not dropped onto it.

  • Your name, logo, colors, and content
  • Your fleet and your booking platform
  • Your policies, locations, and service areas
  • Your target customers and keywords

Built for search and direct bookings

A rental website should help renters find you, explore your fleet, and book directly, not just look good.

  • Keyword research and on-page SEO
  • Google Search Console and Bing Webmaster Tools
  • Local SEO, schema, and AI search readiness
  • Clear booking calls to action and tracking

How It Works

Get your rental website live in four steps.

01

Choose your plan

Pick Starter, Growth, or Premium, then check out securely through Stripe. Your first payment includes the one-time setup fee. Over 20 vehicles? Ask for a Fleet quote.

02

Share your details

Send your branding, vehicles and photos, domain, and booking platform. We check your platform is compatible.

03

We build and connect

We set up your website, connect your domain and booking platform, and test the booking flow.

04

Review, approve, launch

You review the site, request your included revision, and we launch once you approve it.

Most websites launch in about 7–14 business days, counted from when we have your content, booking-platform access, and confirmed compatibility. It's a typical timeline, not a guarantee.

Design & Customization

Configured for your business, not just installed.

Our managed templates are the foundation. Your website gets its own branding, content, structure, and pages, built around your fleet, your locations, and the renters you want to reach.

  • Industry-specific rental website design
  • Managed website templates as the foundation
  • Your logo and brand colors
  • Typography and visual identity
  • Customized homepage
  • Responsive desktop, tablet, and mobile layouts
  • Navigation and page structure
  • Vehicle listing and detail pages
  • About, contact, policies, and FAQ pages where applicable
  • Booking and inquiry calls to action
  • Business-specific content and customization

Fleet & Vehicles

A page for every vehicle you rent.

Renters choose a car, not a company. Each vehicle gets its own page with photos, specs, and a direct way to book or ask about it, which is also what lets individual vehicles show up in search.

  • Initial vehicle listings within your plan's limit
  • Vehicle photographs and optimization
  • Vehicle descriptions
  • Vehicle specifications
  • Make, model, year, and category organization
  • Individual vehicle detail pages
  • Vehicle-specific inquiry and booking links
  • Pricing and availability presentation where supported

Booking Integrations

Your booking platform, inside your own pages.

We connect your supported rental management platform, such as Wheelbase Pro or HQ Rental Software, and test the booking flow on desktop and phone before launch.

Keep Turo too. With Wheelbase Pro, each vehicle’s Turo calendar can be brought into Wheelbase so your website shows those dates as booked. The sync runs one way: a booking made on your website still has to be blocked on Turo, and Wheelbase doesn’t publish how often the Turo feed refreshes, so double bookings are reduced, not impossible. Our Turo and Wheelbase calendar guide walks through it.

  • Supported rental management platform integration
  • Booking platform configuration
  • Reservation and inquiry flows
  • Calendar synchronization where supported
  • Pricing synchronization where supported
  • Payment integration where supported
  • Booking confirmation flow where supported
  • Mobile booking experience
  • Booking flow testing

Your rental management platform stays the source of truth for inventory, availability, pricing, and reservations.

SEO & Keyword Research

Built to be found by renters searching in your area.

Every managed website starts with keyword research for your market: what renters search, which page should answer each search, and how vehicle and location pages support each other instead of competing. Then we set up the on-page and technical SEO and the schema that tells search engines who you are.

Keyword research

  • Primary and secondary keyword research
  • Short-tail and long-tail keyword research
  • Local search keywords
  • Commercial and transactional keywords
  • Vehicle-specific and location-specific keywords
  • Search intent analysis
  • Basic competitor keyword research
  • Keyword-to-page mapping, so pages don't compete with each other

On-page SEO

  • SEO-friendly URLs
  • Unique page titles and meta descriptions
  • H1, H2, and H3 heading structure
  • Primary, secondary, and long-tail keyword placement
  • Image alt text
  • Internal linking and breadcrumbs where appropriate
  • Canonical tags and Open Graph metadata
  • Homepage, vehicle page, and location page optimization

Technical SEO

  • XML sitemap (sitemap.xml) and robots.txt
  • Canonical URL configuration
  • Crawlability and indexing configuration
  • Redirects and a proper 404 page
  • Broken-link and duplicate-URL checks
  • Mobile usability and Core Web Vitals checks
  • Page speed optimization
  • HTTPS verification

Schema markup

  • Organization and WebSite
  • LocalBusiness or the right business subtype
  • WebPage and BreadcrumbList
  • Service, plus Product or Offer only where valid
  • Never fabricated ratings, reviews, prices, or business details
Example result for a sample business. Rankings depend on your market and competition.

Google, Bing & Analytics

Connected to Google and Bing from day one.

We verify your site in Google Search Console and Bing Webmaster Tools, submit your sitemap, set up GA4, and track the clicks that lead to bookings. Indexing is decided by the search engines, so we check it rather than assume it.

  • Google Analytics 4
  • Google Search Console and Bing Webmaster Tools
  • Sitemap submission to Google and Bing
  • Google and Bing indexing verification
  • Google Tag Manager where applicable
  • Website traffic tracking
  • Booking button, phone, and email click tracking
  • Contact form and booking inquiry conversion tracking

Completed reservations are reported separately from booking button clicks, and only where your booking platform sends a reliable confirmation.

Example. Indexing is decided by Google and Bing; we verify it rather than assume it.

Local SEO

Configured around the market you actually serve.

Renters search by place: a city, a neighborhood, an airport. Your website is set up around your real service area, linked to your Google Business Profile, and structured so location pages can be added when there’s something genuinely local to say. Our guide to local SEO for car rental businesses goes deeper.

  • Consistent business information
  • Location and service-area keyword targeting
  • City and neighborhood targeting
  • Airport rental targeting where applicable
  • Google Business Profile linking
  • Location-specific metadata and internal links
  • Local business schema where applicable
  • A geographic page structure that can grow

We don't mass-produce near-identical city pages. A location page has to have genuinely useful, specific content.

Example service area. Each location gets a page only when there's genuinely local content for it.

Performance, Security & Hosting

Fast, secure, and looked after.

Hosting, SSL, backups, and security updates are part of every plan. Before launch we test speed on mobile, check accessibility basics, and turn on the security settings your hosting supports.

Domain & Hosting

  • Domain connection
  • DNS configuration
  • SSL certificate and HTTPS enforcement
  • Secure managed hosting
  • CDN configuration where supported
  • Primary domain configuration
  • WWW / non-WWW redirects
  • Production deployment
  • Backup and security configuration according to your hosting entitlements

Performance, Security & Accessibility

  • WebP/AVIF images where supported, lazy loading, and responsive sizes
  • CSS and JavaScript optimization
  • Caching and CDN delivery where supported
  • Core Web Vitals and mobile performance testing
  • Semantic HTML and keyboard accessibility checks
  • Form validation and spam protection
  • HTTPS enforcement and security headers where supported
  • Production error monitoring and backup verification

Optional Growth Services

Grow from there, when you’re ready.

None of these are part of the setup fee or your plan. Each is priced separately and agreed before any work starts.

Monthly SEO & local SEO

$399–$999/month

Keyword and competitor tracking, technical SEO maintenance, Google Business Profile support, content and SEO blog posts, and AI search optimization.

Location & vehicle landing pages

Quoted per set of pages

Extra city, service-area, airport, and vehicle pages with genuinely local, specific content.

Google Ads & Meta Ads

From $749/month

Search and social campaigns sent to your vehicle pages. Ad spend is paid by you directly to the platforms.

Conversion improvements

$599–$1,499 one-time

A fixed-price sprint on your booking path, vehicle pages, and calls to action.

Reputation management

From $149/month

Review monitoring, replies, and review requests that support local search.

Backlink outreach

Quoted separately

Relevant local and industry links earned through outreach. No paid link schemes.

Custom integrations

Quoted after scoping

Integrations beyond the supported booking platforms, scoped and priced before work starts.

More vehicles

Upgrade anytime

Need room for more of your fleet? Move up a plan; there's no new setup fee.

Who It’s For

Built for independent rental businesses.

  • Independent car rental hosts
  • Small rental fleets
  • New rental business operators
  • RV and campervan operators
  • Luxury and specialty rentals, where the booking platform is compatible

Managed website or custom website?

 ManagedCustom
Upfront cost$299 setupFrom $1,850 one-time
Monthly cost$99–$199/monthOptional hosting and support plans
DesignCustomized managed templatesBespoke design
Hosting & maintenanceIncludedOptional, as agreed
UpdatesMonthly hours includedSeparately scoped
IntegrationsSupported booking platformsCustom integrations where feasible
OwnershipYour domain and content; our platformYou own the website after final payment

Questions

Managed website questions, answered.

Yes. Your website is an added booking channel, not a replacement. Most hosts keep marketplace listings running while they build direct bookings.

We build around Wheelbase Pro, which we recommend for most hosts, and HQ Rental Software. We check your platform during onboarding before promising any integration. We recommend these platforms but aren't affiliated with either.

Yes, through your booking platform's booking flow embedded in your pages, or through a booking inquiry form if your platform can't be connected.

Starter covers up to 3 vehicles, Growth up to 10, and Premium up to 20. Need more? Move up a plan, or ask about a custom website.

Yes. There's no minimum term: cancel with 30 days' written notice.

These terms are also part of our Terms of Service.

Your rental business deserves its own website.

Launch your direct booking channel with a professional rental website built and managed by DRW.