Custom Rental Platform
Fully Custom Website — Built Without WordPress
This package is for businesses that need functionality beyond a traditional WordPress website. The platform is developed around the business requirements using modern technologies rather than adapting the business to a standard CMS.
Best for: Established businesses with custom software requirements.
Scope
What's included
Custom Development
- Fully custom UI/UX
- Next.js
- React
- TypeScript
- Tailwind CSS
- Custom component architecture
- Custom business logic
- Custom website functionality
- Advanced fleet functionality
- Custom vehicle management
- Custom pages and workflows
- Custom animations/interactions
- Multi-location functionality
- Multilingual functionality where required
- Third-party integrations
- Custom backend/API development where applicable
- Scalable architecture
- Advanced performance optimization
Wheelbase Pro
- Wheelbase Pro integration using supported methods
- Custom implementation of the Wheelbase Pro booking experience
- Fleet / vehicle integration
- Custom booking-page experience where appropriate
- Booking CTA integration
- Integration testing
- Wheelbase Pro implementation guidance
Wheelbase Pro remains the system of record for vehicle availability, bookings, pricing, and payments.
Custom Rent-to-Own
Depending on project requirements:
- Custom Rent-to-Own section
- Custom vehicle management dashboard
- Add vehicles
- Edit vehicles
- Remove vehicles
- Vehicle status management
- Custom vehicle fields
- Vehicle images/information
- Custom inquiry/application workflow
- Custom frontend presentation
- Architecture designed for future expansion
Advanced SEO & Content
- Advanced technical SEO
- SEO-focused architecture
- Custom schema
- Advanced internal linking
- XML sitemap
- Robots.txt
- Search-engine indexing configuration
- Google Search Console
- Bing Webmaster Tools
- Sitemap submission
- Conversion tracking
- Google Analytics
- Blog/content architecture
- SEO content structure
- 4 SEO-optimized blog posts
Analytics & Tracking
Every custom project includes analytics and tracking setup appropriate to the agreed project scope. Potential implementation:
- Google Analytics 4
- Google Search Console
- Conversion tracking
- Custom event tracking
- Form/application tracking
- CTA tracking
- Key customer journey tracking
- Custom conversion events
- Tracking verification
- Analytics implementation around custom workflows
Custom tracking requirements should be defined during project scoping.
Performance & Infrastructure
- High-performance custom architecture
- Modern cloud deployment
- CDN configuration where appropriate
- SSL configuration
- Optimized asset delivery
- Scalable deployment architecture
Hosting and third-party infrastructure costs depend on the services required for the project.
Launch & Support
- Pre-launch testing
- Production deployment
- Wheelbase Pro testing
- Analytics/tracking verification
- Search-engine setup verification
- Launch assistance
- Priority post-launch support
The exact support scope and duration should be defined in the custom project agreement.
Billed Separately
Custom — what’s not included.
Unless specifically added to the project agreement:
- Domain
- Hosting / cloud infrastructure costs
- Wheelbase Pro subscription
- Third-party software subscriptions
- Third-party API/service fees
- Paid advertising
- Professional photography/video
- Functionality outside approved project scope
- Ongoing development
- Ongoing SEO
- Ongoing maintenance
- Future feature development
Ownership & No Lock-In
Your website. Your business.
The goal is to build the platform for your business — not create a dependency on DRW.
Ownership and access to the agreed project deliverables are transferred according to the project agreement.
There are no mandatory DRW monthly website fees after the agreed support period.
Any third-party services, infrastructure, or software used by the project remain clearly identified as separate services and costs.
Additional DRW development or support can be purchased when required, but it is not mandatory.
Is This The Right Package?
Why choose Custom?
Custom is not simply the most expensive website package. It is for businesses whose requirements justify custom software development — custom business workflows, custom dashboards, advanced fleet management, custom Rent-to-Own systems, multiple locations, custom customer workflows, specialized functionality, custom integrations, or planned future software expansion.
The $3,250+ price is a starting point for custom development. Custom projects are scoped individually based on requirements.
Other Packages
Starting at $1,850
Launch Rental Website
Independent rental operators and smaller fleets.
Get Started
Ready to start your Custom project?
Tell us about your rental business, fleet, current website, and what you want to improve.