Services

One core service. Everything it actually includes.

The website is the foundation. Below is every deliverable that comes with it — not a high-level summary, the actual scope.

Who it’s for
Independent car rental operators, Turo hosts, and rental fleets that want renters booking on their own website.
The problem
Marketplace-only bookings pay commission on every trip, including repeat renters, and the customer relationship stays with the platform.
What you get
A custom website with Wheelbase Pro booking built in, a page for every vehicle, SEO foundations, and post-launch support.
How long
Nine steps, typically 3–5 weeks. See the process.
Price
One-time, from $1,850. Compare packages.
Ownership
The domain, website, hosting account, and content are yours after final payment. No mandatory monthly fee.

The Core Offer

Custom WordPress Website Development & Wheelbase Pro Integration

Illustration of the build checklist for a DirectRentalWebsites project, showing each core deliverable marked as included.

01 — Custom Direct Booking Website

Every project starts from a blank page, not a template with your logo swapped in. The site is built around your rental business specifically — your fleet, your brand, your renters.

  • Fully custom website tailored to your rental business
  • Professional branded design using your colors, logo, and messaging
  • Modern, conversion-focused layout designed to turn visitors into inquiries
  • Mobile-friendly design
  • Fast-loading pages
  • Responsive across desktop, tablet, and mobile

02 — Wheelbase Pro Integration

Wheelbase Pro handles the part of the transaction that actually needs to be rental-specific — availability, bookings, and payments. Your website stays the customer-facing front end throughout. Wheelbase Pro doesn't offer a public API, so the connection is built as an embedded/redirect-based flow. The Wheelbase Pro subscription itself is billed separately by Wheelbase and isn't part of our build fee.

  • Integration with Wheelbase Pro
  • Booking and availability handled through Wheelbase Pro
  • Embedded, redirect-based reservation workflow
  • Wheelbase Pro stays the system of record — nothing duplicated outside it

03 — Vehicle Listing Pages

Every vehicle in your fleet gets a real page — not a shared grid with a popup for details.

  • Individual pages for every vehicle
  • Vehicle image galleries
  • Pricing display
  • Vehicle specifications
  • Availability integration
  • Clear booking calls-to-action

04 — Rent-to-Own Page

A dedicated page for vehicles you'd rather move into a rent-to-own arrangement than sell off cheap — built with a self-service system behind it, so you're not waiting on us every time you want to list, update, or pull a vehicle.

  • Dedicated Rent-to-Own page, built into the site
  • Self-service system to add, edit, or remove vehicles yourself through the WordPress dashboard
  • No developer needed to list a new rent-to-own vehicle or change its terms
  • A built-in way to move aging or higher-mileage vehicles out of the fleet at a fair price, instead of unloading them at auction pricing
  • Same inquiry and booking flow as the rest of your listings

05 — Contact & Booking Inquiries

Not every visitor books immediately — the site is built to capture them anyway.

  • Contact forms
  • Booking inquiry forms
  • Email notifications the moment an inquiry comes in
  • Lead capture built into the layout, not bolted on

06 — SEO Foundation

This is foundational, on-page SEO — the technical basics that help search engines find, understand, and index the site correctly. It's not a ranking guarantee; it's the groundwork every site should have before anything else is layered on top.

  • Page title optimization
  • Meta descriptions
  • Proper heading hierarchy (H1–H3)
  • Clean URL structure
  • Internal linking
  • Image alt text
  • Image compression
  • Mobile-friendly optimization
  • Page speed optimization
  • HTTPS configuration
  • Custom 404 page
  • Broken-link validation at launch

07 — Performance Optimization

A slow site loses bookings before a visitor ever reaches your fleet.

  • Performance optimization across every page
  • Fast page loading
  • Optimized images
  • Responsive layouts
  • Clean code structure built for long-term maintainability

08 — WordPress Dashboard

Most clients don't realize they'll be able to manage their own site day-to-day — this isn't a system only we can touch.

  • Easy-to-manage WordPress admin dashboard
  • Ability to add new vehicles yourself
  • Ability to update website content yourself
  • A clean backend structure built for long-term scalability, not a patchwork that breaks the first time you add a page

09 — Deployment & Launch

Nothing goes live until it's actually been checked.

  • Testing across every booking path, form, and page
  • Deployment to your domain
  • Production launch
  • Final quality assurance pass
  • The website goes live

10 — Post-Launch Support

Launch day isn't the end of the relationship — it's just handled with a clear boundary.

  • Included post-launch support: 7 days on Launch, 14 days on Grow, priority on Custom
  • Bug fixes included
  • Scope-related adjustments included
  • After that, optional Starter, Growth, or Pro support plans cover ongoing work if you want it

Feature Checklist

The full feature list, at a glance.

The deliverables above, broken down into every feature they include — grouped by what it’s actually for. All of it lives on infrastructure you own once the project is handed off, not a system we keep the keys to.

Booking & Reservations

  • Online booking system
  • Vehicle inventory management
  • Availability calendar
  • Wheelbase integration
  • Rental agreements
  • Digital signatures

Payments & Pricing

  • Secure payments via Wheelbase Pro
  • Security deposit collection
  • Promo codes
  • Discounts & coupons
  • Seasonal / weekend / holiday pricing
  • Multi-day discounts

Vehicle Presentation

  • Individual vehicle pages
  • Photo galleries
  • Vehicle search
  • Filters (type, price, availability)
  • Rent-to-own page with self-service listing management

Communication

  • Email / SMS notifications
  • Driver license & insurance upload
  • WhatsApp button
  • Click-to-call
  • Live chat

Trust & Content

  • Testimonials
  • FAQ
  • Blog
  • Google reviews
  • Social integration

Admin

  • Analytics dashboard
  • Admin dashboard
  • Booking & availability management
  • Inquiry forms

Integrations

Connected to the tools your business already runs on.

Your site runs on Wheelbase Pro, which plugs into a wide ecosystem of connected services. We wire up the integrations that actually fit your business — so bookings, payments, and your other tools stay in sync instead of living in separate spreadsheets.

Marketplace Sync

  • Turo calendar sync
  • Ride Auto

Direct Booking

  • Embedded booking engine
  • WordPress plugin
  • GA4 cross-domain tracking

Automation

  • Zapier
  • HubSpot
  • QuickBooks
  • Mailchimp

Payments

  • Secure payments via Wheelbase Pro
  • Affirm financing at checkout

Wheelbase’s integration lineup evolves and some options depend on your plan — we’ll confirm what’s available for your setup on the call. Want the full picture? Read our guide to the Wheelbase ecosystem.

Add-Ons

Once the site is live, some operators want more.

These aren’t separate products — they’re extensions of the same build, for operators who want us involved past launch. Priced and scoped individually on your strategy call, never bundled into the core build by default.

Operations

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Fleet Operations Support

Workflow optimization, calendar management, driver verification workflows, vehicle onboarding, and process documentation.

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Booking Automation

Confirmations, SMS/email reminders, security deposit workflows, document collection, lead routing, and calendar sync.

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AI Automation

Lead qualification, chatbots, inquiry routing, email automation, and CRM integration.

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Custom Reporting Dashboards

Automated weekly or monthly reports on bookings, revenue, and fleet utilization, delivered straight to your inbox.

Growth & Marketing

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Website Maintenance & SEO Growth

Ongoing updates, security, performance monitoring, and SEO content growth beyond the included post-launch window — covered by our optional Starter, Growth, and Pro post-launch plans.

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Google Ads

Rental campaign setup, location targeting, remarketing, and conversion tracking.

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Meta Ads

Facebook and Instagram campaign setup, audience targeting, retargeting, and creative testing for rental demand.

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Local SEO & Google Business Profile Management

Ongoing Google Business Profile upkeep, review management, and location-specific content to help you rank in your city.

Not sure which add-ons make sense for your fleet? It’s worth a two-minute question on the call, not a guess.

Ask On Your Call →

Questions

A few common questions.

No. There's one core service — a complete custom direct booking website — and everything on this page is included in it. Add-ons like ads or ongoing SEO are separate and optional, never required to get a fully working site.

Custom WordPress paired with Wheelbase Pro for booking, availability, and payments. You get full WordPress admin access and own the site outright after final payment.

Most builds wrap up in about 3 to 5 weeks, depending on scope and how quickly we get your content, branding, and vehicle details.

Yes. Migrating your current vehicle listings, photos, and content is part of the build, not a separate charge.

Get Started

Let’s talk about your fleet.

Free 15-minute call, no pressure — see if it’s a fit.

No obligation, just a straight answer.