Starter Plan — Full Details
Everything in Starter, explained line by line.
Not a summary — every deliverable in the Starter plan, and what it actually does for the site. Pricing is tailored after we learn about your fleet, so it’s never a generic number.
Website Maintenance & Technical Support
The baseline work that keeps the site itself running safely — the part that has nothing to do with rankings and everything to do with the site staying online, secure, and working correctly.
WordPress core, theme, and plugin updates
Every update gets applied on a set schedule, closing known security gaps instead of leaving the site running outdated, patchable software.
Daily backups and uptime monitoring
A full backup runs every day, and uptime is checked continuously, so a hosting outage or a bad update never means starting from zero.
Basic security checks and hardening
Recurring checks for common vulnerabilities, login hardening, and file integrity monitoring.
Minor site edits and bug fixes
Small content changes, layout tweaks, or bug fixes handled directly each month, without booking a separate project. Starter includes up to 2 hours; Growth includes up to 4.
Mobile and desktop performance check
Page speed and layout verified on both mobile and desktop every month, catching slowdowns before they cost bookings.
SEO & Optimization
The technical and on-page groundwork that helps search engines find, understand, and rank the site correctly as it grows.
On-page SEO upkeep
Titles, meta descriptions, and heading structure kept current as pages and vehicle listings change.
Image alt text audit and optimization
New and existing images checked for descriptive alt text, supporting both accessibility and image search visibility.
XML sitemap review and update
The sitemap is kept current as pages are added or removed, so search engines always have an accurate map of the site.
Content & Organic Growth
The content work that actually expands what the site can rank for, rather than just maintaining its current position.
SEO-optimized blog posts
New content published monthly, targeted at real search terms rather than generic filler. Starter includes 1 post per month; Growth includes 2.
Reporting & Strategy
Ongoing visibility into what's actually happening with the site, and a plan for what comes next.
Google Analytics monthly review
Traffic and visitor behavior reviewed monthly, so trends get caught early instead of after they've mattered.
Google Search Console basic monitoring
Indexing status and basic search visibility checked regularly.
Monthly summary report
A plain-language report each month covering what was done and what it means for the site.
Want More?
Growth adds active SEO expansion on top of everything here.
Starter keeps the site safe, current, and monitored. Growth includes everything above, plus keyword strategy, more content, and backlink monitoring aimed at actually expanding what the site ranks for.
See Growth Plan DetailsQuestions About This Plan
Straight answers, no fine print.
Yes. Both plans are month-to-month with no long-term contract. Cancel whenever it no longer makes sense for your fleet, and you keep full ownership and access to the site either way.
Yes, in either direction. A lot of operators start on Starter and move to Growth once they're ready to invest in active SEO expansion — there's no penalty for switching.
No. These plans are entirely optional. After the free two-week post-launch window, you can manage updates and edits yourself through the WordPress dashboard — nothing about owning or running the site requires a plan.
Starter includes up to 2 hours of edits per month and Growth includes up to 4. Anything beyond that is scoped and quoted separately before any work starts, the same as out-of-scope work on the original build — no surprise charges.
Yes, on either plan. We'll walk you through both billing options and the exact numbers once we understand your fleet and which plan fits. Annual plans are paid upfront for the year and, like our managed hosting annual option, aren't prorated for early cancellation — see the Refund & Cancellation Policy for details. Monthly billing stays cancel-anytime with no commitment.