Orlando, Florida
Car rental websites for Orlando.
Many of Orlando's renters are families and groups on a planned vacation. They book weeks ahead, travel with car seats and luggage, and drive between MCO, the theme parks, and the coast, sometimes adding a cruise out of Port Canaveral at the end of the trip.
For an Orlando operator, that means vehicle pages that make seating, cargo space, and add-ons obvious, and a booking flow built for longer trips. A direct site also lets you reward the families who come back every year, rather than paying a marketplace each time they rebook.
Illustration of a Orlandorental company’s booking page, with pickup details and local information shown before booking.
The Orlando Market
What Orlando renters look like, by the numbers.
Turo named Los Angeles, Miami, Honolulu, Orlando, and Denver its top five US markets by host earnings in 2025.
Source: Turo, 2025 Year in RearviewOrlando International Airport served about 57.7 million passengers in 2025, the most of any airport in Florida.
Source: WKMG News 6 (ACI-NA rankings)Orlando welcomed 76.7 million visitors in 2025, including about 6.3 million international visitors.
Source: Visit OrlandoThe Orlando area had 132,685 hotel rooms in 2025.
Source: Visit OrlandoPort Canaveral, on the Space Coast east of Orlando, handled a record 7.6 million cruise passengers in fiscal year 2024.
Source: Canaveral Port AuthorityFlorida adds a $2-per-day surcharge to car rentals and a $1-per-day surcharge to peer-to-peer car-sharing agreements, each for the first 30 days.
Source: Florida Statutes §212.0606
Figures checked October 2026. Tax and fee rules change, so confirm what applies to your business with your accountant.
What Your Site Needs Here
Built for how Orlando rents.
Family-ready vehicle pages
Seats, luggage space, and car-seat or stroller add-ons shown on every vehicle, so parents can choose without messaging you first.
Longer trips, priced clearly
Weekly rates and multi-day discounts set in your booking platform and shown before checkout.
Cruise add-on trips
One-way or port drop-off options for renters ending their stay at Port Canaveral, if you offer them.
Every site runs bookings, deposits, and payments through your booking platform, Wheelbase Pro or HQ Rental Software. Running on Turo today? See websites for Turo hosts. Running your own rental company? See websites for independent rental companies.
Pricing
Three packages, one-time prices.
The same published prices wherever you operate. Your booking platform subscription is billed separately by the provider.
Launch
$1,850
One-time
Typically 1–10 vehicles. Independent rental operators and smaller fleets.
Grow
$2,450
One-time
Typically 10–25 vehicles. Growing and established rental businesses.
Custom
$3,250+
One-time, starting price
Any fleet size with custom requirements. Established businesses with custom software requirements.
Guides
Read before you decide.
Seasonal Demand Planning for Rental Fleets
How independent rental operators forecast peak and slow periods, adjust pricing and fleet utilization accordingly, and time marketing pushes around real seasonal demand.
6 min readBuilding a Referral Program for Your Rental Business
How to structure a referral program for a car rental business that actually gets used — incentives that don't erode margin, and simple tracking without extra software.
Questions
Questions Orlando operators ask.
Yes. Car seats, coolers, and other extras can be set up as add-ons in your booking platform, and we show them on your vehicle pages and at checkout.
If you offer it, we'll add it as a return location with its own fee and instructions. Your booking platform handles the pricing; your site explains how it works.
It gives them somewhere to come back to. Families who return each year can book you directly by name, and a post-trip email with your site link makes that easy.
Other Cities
Ready for a Orlando website renters can book on?
Tell us about your fleet and where you operate, and we'll reply within 24 hours with a recommended next step.