For Independent Rental Companies
Websites for independent car rental companies.
Your policies, your deposits, your pickup process, on a website built around how you rent, with online booking through Wheelbase Pro or HQ Rental Software.
Illustration of a vehicle page on a rental company’s own website, with the deposit, mileage, and insurance terms shown before checkout.
What Your Site Needs
Built around how an independent rental company runs.
A page for every vehicle
Photos, specs, pricing, and a clear booking button on each vehicle, not a shared grid with a pop-up.
Booking, deposits, and payments
Run through your booking platform, Wheelbase Pro or HQ Rental Software, so reservations and payments stay in one system.
Your policies, stated clearly
Deposits, age requirements, mileage, insurance, and pickup details where renters look for them before they book.
Found in local search
An SEO foundation, Google-ready pages, and a site that works with your Google Business Profile.
One site, more than one location
Separate pickup locations and service areas, managed from the same site and fleet.
Yours to keep
You own the website, domain, and content after final payment, with no mandatory monthly fee to keep it online.
Already Have a Website?
Find out what’s holding it back before you rebuild.
The $199 one-time website audit reviews your mobile experience, vehicle pages, booking journey, speed, and search basics, and gives you a prioritized list of fixes.
Pricing
Three packages, one-time prices.
Every package includes your booking platform integration, analytics, and tracking. Larger Custom builds are quoted after discovery.
Launch
$1,850
One-time
Typically 1–10 vehicles. Independent rental operators and smaller fleets.
Grow
$2,450
One-time
Typically 10–25 vehicles. Growing and established rental businesses.
Custom
$3,250+
One-time, starting price
Any fleet size with custom requirements. Established businesses with custom software requirements.
Live Client Website
Lone Star Loaners, Dallas
An independent operator serving weekly renters, gig-work drivers, and rent-to-own customers, with a straightforward reserve, pick up, drive flow.
Guides for Independent Operators
Read before you decide.
How to Set Up an Independent Car Rental Booking Site
A practical, honest guide to setting up an independent car rental booking site — what to decide before building, why manual coordination stops working as a fleet grows, and why the website and the booking engine should stay separate systems.
6 min readHow Much Does a Car Rental Website Cost? DIY vs. Template vs. Specialist Build
What a car rental website actually costs — the three ways operators get one, which costs are one-time versus recurring, and how to compare quotes without getting caught by what's left out.
7 min readLocal SEO for Car Rental Businesses: Getting Found in Your City
A practical local SEO strategy for independent rental operators — Google Business Profile, local citations, city-specific landing pages, and review generation working together.
6 min readHow to Set Up Multi-Location Rental Operations
What actually changes when a rental business expands to a second location — inventory, staffing, booking calendars, and local SEO considerations for each site.
Questions
Questions independent operators ask.
We integrate Wheelbase Pro, which we recommend for most independent operators, and HQ Rental Software. If you're on something else, tell us and we'll give you an honest read on whether it's a good fit. We aren't affiliated with either platform.
Yes. Deposits run through the same booking platform as the rental payment, so they're part of checkout rather than a separate manual step.
The site is structured for it: separate pickup locations, service areas, and, where it makes sense, location-specific pages, all managed from one site and fleet.
Yes. We can rebuild your current site and move your listings, photos, and content over. If you're not sure it needs a rebuild, start with the $199 one-time website audit.
Website packages are one-time fees, starting at $1,850 one-time for Launch. Your booking platform subscription is billed separately by the provider; hosting and maintenance plans are optional.
Yes. The website, domain, and content are yours after final payment, and you receive all design files.
Ready for a website built around your business?
Tell us about your fleet and locations, and we'll reply within 24 hours with a recommended next step.