Miami, Florida
Car rental websites for Miami.
Miami renters arrive by plane and by ship, and a large share come from outside the US. Many land at MIA, some step off a cruise at PortMiami, and plenty plan a December trip around Art Basel. They compare options on a phone and want to know the total price before they commit.
A direct booking site lets a Miami operator meet those renters with clear pickup instructions for the airport and the port, deposits and insurance stated upfront, and pricing that holds through peak weeks, instead of a marketplace listing that looks like every other car on the page.
Illustration of a Miamirental company’s booking page, with pickup details and local information shown before booking.
The Miami Market
What Miami renters look like, by the numbers.
Turo named Los Angeles, Miami, Honolulu, Orlando, and Denver its top five US markets by host earnings in 2025.
Source: Turo, 2025 Year in RearviewMiami International Airport handled 55.3 million passengers in 2025, about 24.9 million of them international.
Source: Miami International AirportGreater Miami and Miami Beach drew a record of more than 28 million visitors in 2024, who spent about $22 billion.
Source: Greater Miami Convention & Visitors BureauPortMiami set a record of 8,564,225 cruise passengers in fiscal year 2025 (October 2024 to September 2025).
Source: Cruise Industry NewsArt Basel Miami Beach drew more than 75,000 visitors across its December 2024 run.
Source: Art BaselFlorida adds a $2-per-day surcharge to car rentals and a $1-per-day surcharge to peer-to-peer car-sharing agreements, each for the first 30 days.
Source: Florida Statutes §212.0606
Figures checked October 2026. Tax and fee rules change, so confirm what applies to your business with your accountant.
What Your Site Needs Here
Built for how Miami rents.
Pickup at the airport and the port
Separate, step-by-step instructions for MIA and PortMiami pickups, so cruise passengers know where to meet you before they disembark.
Built for international renters
Deposit, license, and insurance rules in plain language, so a visitor from abroad knows exactly what to bring before they book.
Ready for event weeks
Seasonal pricing and minimum-stay rules set in your booking platform, so peak dates don't sell at off-season rates.
Every site runs bookings, deposits, and payments through your booking platform, Wheelbase Pro or HQ Rental Software. Running on Turo today? See websites for Turo hosts. Running your own rental company? See websites for independent rental companies.
Pricing
Three packages, one-time prices.
The same published prices wherever you operate. Your booking platform subscription is billed separately by the provider.
Launch
$1,850
One-time
Typically 1–10 vehicles. Independent rental operators and smaller fleets.
Grow
$2,450
One-time
Typically 10–25 vehicles. Growing and established rental businesses.
Custom
$3,250+
One-time, starting price
Any fleet size with custom requirements. Established businesses with custom software requirements.
Guides
Read before you decide.
Airport Car Rental: How Independent Operators Compete With National Brands Locally
How independent rental operators near an airport can realistically compete with national brands — pickup logistics, local pricing positioning, and marketing directly to arriving travelers.
7 min readSeasonal Demand Planning for Rental Fleets
How independent rental operators forecast peak and slow periods, adjust pricing and fleet utilization accordingly, and time marketing pushes around real seasonal demand.
Questions
Questions Miami operators ask.
Yes. We build a pickup page for each location you serve, such as MIA and PortMiami, and your booking platform can offer them as pickup and return options with their own fees.
Yes. Set seasonal rates and minimum stays for those dates in your booking platform ahead of time, and your site shows the right price automatically.
Set it up as a tax or fee in your booking platform so renters see it at checkout, not after. Confirm what applies to your business with your accountant, since rules differ for rental companies and car sharing.
Other Cities
Ready for a Miami website renters can book on?
Tell us about your fleet and where you operate, and we'll reply within 24 hours with a recommended next step.