"What percentage does Turo take?" doesn't have one universal answer, because Turo doesn't charge a single flat commission — it runs on a tiered structure where the host picks the split. As of the plans Turo introduced in early 2026, hosts choose from three earnings plans, and the plan chosen is what actually determines the commission rate on every trip.
Turo's Current Fee Structure: Three Earnings Plans
Turo calls these earnings plans (they were called protection plans before being renamed). Each one sets two things at once: the percentage of the trip price the host keeps, and how much of any vehicle damage the host is responsible for before Turo's reimbursement kicks in. The two move in opposite directions — a higher host share comes with a higher damage responsibility, not a free upgrade.
- More Peace of Mind plan — 70% host share (Turo takes 30%), $250 damage responsibility per claim
- Balanced plan — 80% host share (Turo takes 20%), $1,500 damage responsibility per claim
- More Earnings plan — 90% host share (Turo takes 10%), $2,750 damage responsibility per claim
All three plans currently include up to $750,000 in third-party liability insurance (with a different limit in New York) and contractual reimbursement for eligible physical damage or theft, up to the vehicle's Actual Cash Value or $200,000 in a total loss, minus whatever damage responsibility applies. The commission isn't a separate line item on top of this — the host share percentage is the mechanism that funds the liability coverage and damage reimbursement built into each plan.
What the Tradeoff Actually Means in Practice
Picking the More Earnings plan to keep 90% of every trip sounds like the obvious move, until a vehicle comes back with real damage and the responsibility on that plan is $2,750 instead of $250. For a host with a maintenance reserve built up and a track record of careful guests, that tradeoff can make sense. For a newer host still building a reserve, the lower commission can turn into a real cash-flow problem the first time a claim actually happens. There's no universally correct plan — it depends on how much of a damage claim the business can absorb without it being a crisis.
It's also worth remembering that these percentages apply per trip, regardless of whether the guest has rented before. A returning guest who's rented the same vehicle five times still generates the same commission on the sixth booking as a total stranger would on their first — the plan doesn't distinguish between the two.
Reducing What Actually Goes to Commission
There are two real levers here, and they solve different problems. The first is simply choosing a higher host-share plan, which lowers the percentage taken on every booking in exchange for more exposure if something goes wrong — a straightforward tradeoff, not a hack. The second, and the one that actually changes the underlying economics rather than just shifting risk, is reducing how much booking volume runs through a marketplace commission at all.
That second lever is where a direct booking channel comes in. It doesn't lower the Turo commission rate — it reduces how many of a host's bookings are subject to it in the first place, specifically for the renters who don't need Turo's discovery function anymore because they already know the business. The full economics of when that trade actually pays off are broken down in our marketplace-versus-direct-booking piece, and the practical growth path for building that channel alongside an existing Turo fleet is covered in our guide to scaling beyond the marketplace.
Commission is only one side of the cash-flow picture — how quickly that reduced payout actually reaches your bank account is a separate question, covered in our breakdown of Turo's payout timeline. And once commission income starts showing up in a bank account, how it gets taxed is worth understanding early rather than at filing time.
Frequently Asked Questions
It depends on the earnings plan chosen — currently 30%, 20%, or 10%, corresponding to a 70%, 80%, or 90% host share. Higher host share comes with a higher damage responsibility if a vehicle is damaged during a trip. Confirm the current plans in your host dashboard, since Turo has adjusted this structure before.
No — the host share percentages are set by the earnings plan tiers Turo offers, not negotiated per host. The only choice a host makes is which published plan to select.
Not by adjusting anything inside Turo — every booking that runs through the marketplace carries a commission under whichever plan is selected. The way operators actually reduce total commission spend is by building a direct booking channel for repeat renters and referrals, so that volume stops routing through a marketplace fee at all.
No. The host share percentage applies per trip regardless of whether the guest has booked before. A marketplace commission doesn't decrease for loyal renters — that's specifically the gap a direct booking channel is built to address.